Sunday, July 31, 2011

4th Annual Beer & Burger Fest’11 at Woodside Inn



On a Saturday evening we headed to Woodside Inn. Battling the weather, the heavy downpour of Bombay’s rains, traffic snarls and slowed down trains, nothing was going to stop us in our quest to taste beers and burgers from around the world that day!

 
 
  
Having finally made it to our destination, drenched from head to toe, we made our way inside and were warmly greeted by very well trained and courteous staff. Thoughtful people that they are they handed us hand towels to dry ourselves and be comfortable, damn we felt invited!


We settled on the first floor, we’ve spoken about the interiors of Woodside Inn in our previous blogs.
  

 "So we decided to hit on last bar, Woodside Inn, a friend suggested. We hit the place, and oh boy! What a fantastic place! Tucked away in the architecture of old Bombay, this little place is a smooth blend of the old architecture and modern life. Pleasantly lit up, they retain and flaunt the wrought iron support beams! A lot of wood work has been done, and very tastefully indeed! A bunch of black and white photographs donning the wall remind of the bygone era. A close look on one of the photos however will reveal a Toyota Corolla!  The service was quite prompt and the beer refreshing! I think it's become one of my favorites in town!"


We browsed through the menu, and were left baffled! So many options to choose from and we wanted to taste them all! We ordered the Belgium four cheese Beef burger along with Hoegaarden Wheat Beer and the German beef burger along with Schneider Weisse Wheat Beer. 


 [While we were ordering, I was refraining from ordering beef and thought of ordering Belgium Potato burger instead and was discussing the same with the waiter aloud. Just then the company I had gone along with me asked if I ate beef and if we should order beef burgers. Thinking that ‘she’ wanted beef I changed my preference and ordered a beef burger instead. Turns out she doesn’t eat beef!]


Swiftly we were served our chilled beers and asked to wait for a moment for our burgers although it wasn’t even five minutes since we placed our orders! Before we said “Cheers”, our burgers arrived, each carrying its respective country flags. Neat.


 To be honest, the burgers did taste as good as they looked! Perhaps even better! We would like to see these burgers on the regular menu at Woodside! Oh boy were they filling as well! This was an amazing event held by Woodside Inn, a really commendable effort! (sorry by the time our burgers came we were too busy munching, thus no pics)

Although we wouldn’t do justice if we spoke just about the good points! Now let’s talk about what we thought could have been better or different. 
  •  Firstly, the menu is a little overpriced for a ‘Festival’. An average rate of 400+ for every burger and about the same for beer pints is a little out of reach for a lot of people (explains why we were still sober when we left). To think of it from a broader perspective, you could use this festival as a promotional event to attract larger crowds. Later on these items could be put on the regular menu at these rates.
 
  • Another thing that we found odd were the combo meals, although were very economical, they weren’t quite attractive. The thing is people have had different beers at different times in their lives but not necessarily these exotic burgers. A country’s burger can be combined with that specific country’s beer only. It would’ve been better if one could pick any burger and any beer as a combo, just a thought.

  • Also, considering the Indian diet it would be nice to see some non beef and some more veg options.

But overall the experience is worth it. I’d say visit this fest next time it comes to town.

Monday, July 18, 2011

United Breweries V/s Pernod Ricard


This is a typical Seagram’s Royal Stag TVC. It is inspiring and triggers one’s senses about making it large. Live life king size. Now obviously that would be like promoting your competitor's brand- the self-promoted ‘king of good times’; hence make it large (my opinion). These TVCs were smartly made, filmed and scripted. A good ad campaign overall no doubt. Except, who would’ve known that the two players seen rubbing their shoulders in this ad would one day be cast by two major competitors?


But this is where it all started from (only for the current TVC face-off)

Again the typical Royal Stag TVC which has now taken shape of a Johnnie Walker/Nike/Adidas type of advertisement campaign where prominent players/celebrities talk about how they rose above the normal challenges and became who they are today.



This is where the UB group (in my opinion) f***ed up. I think that these gimmicks are best suited where you have simple options for consumer to like/dislike. Like Cola-Pepsi, Rin-Tide, etc. Consumers either go for this or that (provided they pay some attention to your ad wars).

Apart from this, am not sure if many paid attention to the lil birdy which went ahead to say a lot. This is a snapshot of Mr. Mallya's Twitter account. 



Big deal! As if sponsoring the other team makes them any different than yours. Well, you certainly must’ve outbid the rivals for the sponsorship.  These are the days of multinational markets by multinational companies. This way or that both aimed at targeting a widespread market!


The thing is, on one hand you claim to be the ‘King of Good Times’ and on the other you conduct yourself like this? How is anyone having good times like this? I am not sure if this is considered as unfair trade practices, but if it were to be anything else it surely is unethical and immoral.

You are, whether knowingly or unknowingly, pitching a cricketer against another team mate using a religious community (Sardars) to have a jab at your business rival? See I don’t know the personal equations of Bhajji and MSD, and thus will not comment whether it is good/bad for their games. It’s beyond my domain anyway. What am more concerned is how could the Liquor Baron’s empire take low blows at rivals using patriotism and/or religious community?

I know this ad would’ve looked appealing in the discussion board and quite hilarious as well, but should’ve never left the discussion board at all. Brand loyalty is quite huge in our country where people stick to one brand of drinks, cigarettes, underwear, etc not in any particular order. Whats more important to note is, fan following is equally big in our country. Am sure no son of soil north Indian would like to see Bhajji being belittled! Or any cricket follower for any player for that matter!

Now what remains to be seen is how do Seagram’s come back. They better be smart with their approach. Taking this any further will only escalate the matters. 

As it is Bhajji’s mother has approached the courts because of UB group’s little stunt. I hope the mocking ends here without MSD’s mom coming into the picture!

Thursday, July 7, 2011

Imagine!


Sing the following to the tune of Imagine - John Lennon

Imagine there's no Heaven
It's easy if you High!
No hell below us
Above us only sky
Imagine all the people
Drinking all the day

Imagine there's no countries
It isn't hard to do
Nothing to pay or lie for
And no religion too
Imagine all the people
Drinking night and day!

You may say that I'm a drinker
But I'm not the only one
I hope someday you'll join us
And the world will be as drunk!

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people
Drinking across the world

You may say that I'm a drinker
But I'm not the only one
I hope someday you'll join us
And the world will be as drunk!

With all due respect to John Lennon.